Enough is enough: Google wants to target refrigirators

Google plans to use “smart” devices, such as refrigerators and thermostats connected to the Internet, to serve targeted advertisements to users in the near future, according to its recent filing with the Security Exchange Commission.

In the filing, the multinational tech company refused to disclose how much money it makes from displaying ads on mobile devices because Google expects “the definition of ‘mobile’ to continue to evolve as more and more ‘smart’ devices gain traction in the market.”

Google could determine your eating habits based on the data it already collects on you and then display the “appropriate” food advertisement on your refrigerator.



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